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External apps and users

Retool includes a number of options for organizations to customize the experience for external users, such as customers, vendors, or partners. Retool can manage everything from user email invitations, to signup, permissions, the app experience, and more.

Use cases​

Organizations that build internal apps (e.g., bulk CSV uploads, customer onboarding flows, or revenue dashboards) and want to expose them to external users would be a good fit for these features. You can create a whitelabel experience and invite your external users directly into your organization to access these apps.

Custom product pages​

Organizations can customize the user journey by replacing Retool’s login, reset password, signup, and invitation claims pages with Retool web apps. This makes it possible to build a fully custom experience for external users, provide you with complete control over branding, and develop custom functionality.

Branding preview

Branding​

You can configure organization branding to customize headers, sign up and login pages, email invites to users, the Retool user menu, and more.

Branding options include:

  • Organization name
  • Domain name
  • Logo
  • Favicon
  • Accent and header colors
Branding settings

Themes​

You can create and manage themes to apply a consistent style across your organization.

Landing pages​

Organizations can route external users to a specific app using the landing page option. When an external user logs in, Retool automatically routes them to the specified app. For example, you could route all external vendors to a vendor dashboard app that contains links to all the apps they might need to use.

Configure a landing page in Settings

Permission groups​

The External Users permission group is used to determine whether a user is considered external. You can also create other permission groups and manage group membership to control the level of access external users have.

Retool can automatically add new users to the External Users group based on a list of internal domains you provide. New users are only added if their email address domain is not on this list.

Retool Events​

Retool Events allows organizations to build custom automations using Retool Workflows. These trigger in response to actions taken in Retool. You can create workflows to:

  • Send custom onboarding emails to new users joining your organization
  • Set up alerts and notifications for actions taken within Retool
  • Fully customize transactional emails (e.g., user invite and password reset emails)

Pricing​

External users are priced at lower, tiered rates on the Business plan. After 500 users, you do not pay any additional cost for external users.

However, usage for external use cases varies and the default pricing might not work for everyone. If you have custom pricing needs or want to explore our Enterprise capabilities, talk to our team to learn more.